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Migrainehelp.ca
Year
2024
Agency
Operatic
Role
Art director
Involvement
Web design, UX design, Illustration, Brand design
Migrainhelp.ca is an online resource that helps people better understand migraines and explore treatment options. This project was created in collaboration with AbbVie and Operatic Agency. The identity focuses on clarity, guidance, and reassurance—qualities essential for a platform that supports individuals navigating complex health information.
The logo features simple, human-centred elements: connected letterforms and rounded nodes that visually reinforce the site's role as a guide toward understanding and care. From this foundation, the full visual system was developed—incorporating colour, typography, and an illustration style to establish an approachable and trustworthy tone throughout the experience.
The website design followed an identity-led approach, progressing from user journeys and wireframes to the final UI, creating a calm, accessible path to migraine education and management solutions.
