Canpipe manufacturing

Canpipe, a Canadian manufacturer and distributor of Lance and custom PVC piping, approached the team to modernize their identity and clarify their market presence.

A clean, abstract icon was developed to reflect the dual structure of the business through a balanced two-part form. Paired with a bold, contemporary wordmark, the mark became the foundation for a cohesive visual identity spanning colour, typography, and brand applications.

The refreshed identity positions Canpipe as more contemporary and unified while maintaining the company’s established reputation for durability and reliability.