Migrainehelp.ca

I developed the visual identity for Migrainhelp.ca, an online resource created to help people better understand migraines and explore treatment options. The project was developed for AbbVie in collaboration with the team at Operatic Agency.

The identity was built around clarity, guidance, and reassurance — qualities essential for a platform supporting people navigating complex health information. I designed the logo as a simple, human-centred mark: the connected letterforms and rounded nodes visually reinforce the site’s role as a guide toward understanding and care.

From this foundation, I developed the full visual system — colour, typography, and illustration style — to create an approachable and trustworthy tone throughout the experience.
The website design followed an identity-led approach, progressing from user journeys and wireframes to the final UI, to create a calm and accessible path toward migraine education and management solutions.