Canpipe manufacturing

Canpipe, a trusted Canadian manufacturer and distributor of Lance and custom PVC piping, approached us to modernize their identity and clarify their market presence.

I created a clean, abstract icon that reflects the dual structure of their business through a balanced, two-part form. A bold, contemporary wordmark complements the symbol—strong in weight, yet approachable in tone.
This was extended into a cohesive visual identity spanning colour, typography, and brand applications, designed to express durability, reliability, and Canadian heritage.

The refresh positions the company as more contemporary and unified, without losing the grounded character and history it has in the industry.