Toronto Raptors Open Gym

Open Gym is a documentary series chronicling the trials and triumphs of the Toronto Raptors.

At the start of season 12, I led a visual refresh for the series, creating an identity rooted in the Raptors’ iconic colour palette. The new identity was designed to reflect the team’s grit, determination, and work ethic while giving the series a more cohesive and recognizable presence.

For the past three years, I’ve applied and evolved this identity with each episode — designing social and YouTube assets that maintain consistency while still feeling distinct.