Project - Website re-design
Creative Direction - Tina Leuthe
Art direction / Design - Chris Dibenedetto
Spin Master was looking for a refresh. It was up to me to make sure the overall design felt fun, modern, and friendly. Focusing on a mobile-first approach. The goal was to make it easier for users on the go to quickly find a product and see where they could purchase it. The impact was amazing as the company saw a 400% increase in traffic to the site and longer retention rates.