SOUTH WEST VETS
Client - South West Veterinarians
Project - Re-brand
Creative Director - Timmy Stafford
Art direction/Design - Chris Dibenedetto
South West Veterinarians had a dated brand that did not reflect who they are as an organization. SWV is team professionals such as veterinarians, farmers, scientists, and researchers who work together providing solutions to problems in the pork production industry. We created a simple brand system inspired by flying geese. The triangles represent team members moving together unified in a southwest direction. We then created a more organic free-flowing secondary pattern that when built up can start to stores in an abstract way.