Client - Edward Jones Financial Canada

Project - Making investing personal

Creative direction - JP Spanbauer

Art direction / Design - Chris Dibenedetto

Design - Anas Jamali

Edward Jones Canada wanted a way to reach new clients who don’t have time to meet in person, while at the same time making it personal and immediate. We created two digital experiences and backed them up with emotional 60-second commercials. Each one focusing on a different stage of life for those that may be unsure if Edward Jones is right for them.


Each experience connected users with Financial advisors in different ways. We then launched them into different test markets in Canada to see which approach was more successful.

New beginings
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Planning for the unexpected