OPEN GYM
Open Gym is a documentary series capturing the trials, tribulations and triumphs of the Toronto Raptors.
Client
MLSE
Role
Art director
Work
Brand Identity & Design
Over the past five years, I've been responsible for designing social and YouTube banners for each series episode. My goal has always been to ensure that every banner feels unique and tailored to each episode, capturing its themes and emotions. At the same time, these designs must remain consistent with the overall brand identity, maintaining a cohesive look that ties the episodes together as part of a series.
This balance between individuality and brand consistency has been key to creating a strong visual presence that resonates with the fan base.
At the start of the 12th season, I was tasked with rebranding the show, using the Raptors' iconic colour scheme as the foundation. The challenge was creating a visual identity that conveyed the grit, determination, and hard work that defined the team on and off the court.
